四川大学·国家示范性软件学院

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Actionable.Web.Analytics.Using.Data.to.Make.Smart.Business.Decisions.pdf
 
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Description:

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Submitted By:
郑翔 (0743111211)
Submitted On:
12 Dec 2009
File Size:
4262.131KB
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File Version:
978-0470124741
File Author:
郑翔
File HomePage:
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File Date:
11 Dec 2009
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